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21 Shown

Skin strengthening and Anti-aging serum


Smooths skin and reduces sagging


Creamy foam cleanser


Smoothing, hydrating softener for normal skin


Firming cream for dry skin that visibly lifts skin


Targets fine line, smooths skin near eyes and lip 


Daily gel moisturizer, brightens skin

Daily, oil-free sunscreen lotion for face
anti-aging cream for all skin types
SPF 23 anti-aging day moisturizer

Skin strengthening and Anti-aging serum


Hydrating face cream + SPF for plump, soft skin


Nighttime cream firms and smooths skin


Cleanser and shaving cream for men


This cult-favorite, Shiseido Facial Cotton lends a luxuriously gentle touch to any skincare routine. Each square contains 123,000 cotton fibers, woven into 28 layers with high moisture-absorbing and releasing properties for less wasted product. This high-quality, natural cotton gently cushions the skin and is specially crafted to maintain its shape.

Handcrafted in Japan, this uniquely angled brush offers a flat surface to evenly distribute foundation without streaking or caking, and a short, ergonomic handle for precision and control. A revolutionary hidden core maintains the tool’s shape and creates the perfect balance of strength and flexibility. High-performance, synthetic bristles glide effortlessly across skin.

A gentle, dual-phase makeup remover that immediately dissolves waterproof and long-wearing eye makeup and lipstick. Leaves skin feeling fresh and smooth without any oily sensation.Removes all makeup with ease, including waterproof mascara.

Dermatologist-Tested. Ophthalmologist-Tested. Non-Comedogenic.


A SHISEIDO first in foundation, with ActiveForce™ technology, that self-refreshes nonstop so you maintain a just-applied, flawless finish that lasts 24 hours. Our long-wear creamy, powder foundation synchronizes with skin and helps resist heat, humidity, oil and motion. Apply wet or dry for customized coverage and a natural finish. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable.

Coverage: Sheer-to-Medium, Buildable
Finish: Customized, Natural

Formula Details:

  • Smudge-proof
  • Immediate hydration
  • 8-hour shine control
  • Non-comedogenic
  • Dermatologist tested
  • For all skin types

Compact Size: 127 mm X 79 mm X 14 mm


This foolproof eyeliner is infused with high-impact pigments that deliver smudge-proof, saturated, matte color. The weightless, inky pencil features thermo-sensory technology that allows this formula to transform from a solid to a liquid upon contact with skin, creating a flexible, water-resistant film that lasts upto to 24 hours. The micro-thin lead on this next-generation pencil can be dotted between lashes or glided across eyes with remarkable precision and no skipping. Available in five shades inspired by sumi ink sticks used in traditional Japanese calligraphy. Dermatologist and ophthalmologist tested. 


A buildable, medium coverage skincare-active foundation that delivers luminous results that last long after makeup comes off. In just 1 week, bare skin is smoother and brighter, with visibly reduced fine lines*.
This serum-like foundation weightlessly glides onto skin and transforms into a glowing makeup finish that lasts all day**. Instantly evens skin, blurs pores, and hydrates for 24 hours***. Powered by Fermented Kefir+ and Niacinamide, two prebiotics that fuel the ability to maintain a healthy microbiome.



  • Buildable, Medium Coverage
  • Healthy Glowing Finish
  • Serum-like texture
  • 30 shades
  • Transfer-resistant**
  • Crease-resistant**
  • Fade-resistant**
  • Non-comedogenic
  • Dermatologist tested
  • Suitable for all skin types from dry to oily




  • 98% say this product glides weightlessly onto skin
  • 96% say this product instantly makes skin look more even-toned
  • 93% say this product created a finish that looks like real skin



  • 86% saw less visible fine lines in 1 week.
  • 94% say bare skin looks smoother in 1 week.
  • 91% saw more glowing bare skin in 1 week.


*Consumer tested on 109 women.
**Based on an independent clinical study of 31 women.
***Based on an independent clinical study of 27 women.


A medium-to-full, buildable coverage foundation formula featuring innovative Light-Adjusting Technology that addresses the 3 major obstacles that impede skin radiance: fine lines and wrinkles, uneven skin tone, and loss of hydration.


Test Results

  • 93% of users reported that the foundation instantly made their skin look more even*
  • 89% of users reported that the foundation created a smooth finish on their skin*
  • 85% of users reported that the foundation made their skin look radiant in different lighting conditions.*


*Based on a 7-day self-assessment with 111 participants