Foundation with anti-aging

benefits

A medium-to-full, buildable coverage foundation formula featuring innovative Light-Adjusting Technology that addresses the 3 major obstacles that impede skin radiance: fine lines and wrinkles, uneven skin tone, and loss of hydration.

Formula Details

• Medium-to-full, buildable coverage
• Radiant finish
• 24-hour hydration
• SPF 30
• Transfer-resistant
• Water-resistant
• Crease-resistant
• Smudge-resistant
• Fade-resistant
• Non-comedogenic
• Dermatologist tested.

Test Results

• 93% of users reported that the foundation instantly made their skin look more even*
• 89% of users reported that the foundation created a smooth finish on their skin*
• 85% of users reported that the foundation made their skin look radiant in different lighting conditions.*

*Based on a 7-day self-assessment with 111 participants

Coverage: Sheer-to-Medium, Buildable
Finish: Customized, Natural

Formula Details:

• Smudge-proof
• Immediate hydration
• 8-hour shine control
• Non-comedogenic
• Dermatologist tested
• For all skin types

Compact Size: 127 mm X 79 mm X 14 mm

A SHISEIDO first in concealer that self-refreshes nonstop with ActiveForce™ technology. Our long-wearing concealer helps resist heat, oil, humidity, and facial movement to maintain coverage that lasts 24 hours. Brighten under-eye fatigue and dullness for an instantly fresher look. Immediately diminish the appearance of dark circles, spots, redness and blemishes. Weightless. Breathable. Blendable.

Our innovative applicator is uniquely designed for easy, zero-drag application. Use the precision tip for targeted areas and the curved silhouette for controlled swipes, contouring and highlighting.

Coverage: Medium to Full
Finish: Natural, Lasting

Formula Details:

• 24-hour stay-true color
• Water-resistant, Humidity-resistant
• Sweat-resistant
• Smudge-proof
• 8-hour shine control
• Dermatologist-tested
• Non-comedogenic
• Ophthalmologist-tested
• For all skin types

Creates a soft, bright finish while soothing skin 

This cylindrical shaped brush is specially created for applying, patting and blending concealer over imperfections. Rounded and tapered to fit right into the spaces under the eyes and other targeted areas for a smooth, seamless, lasting finish. Reinforced with Hidden Core technology to moderate pressure on application. Ergonomic handle design for maximum flexibility and control of application to create precise or diffused and blended looks.

• Made in Japan with legendary quality and craftsmanship.
• High performance synthetic fibers (100% animal free).

Weightless primer that mattifies and blurs

This blush and highlighter hybrid is the future of cheek color thanks to a unique cream-powder matrix system that helps this airy powder stay put for eight hours. In addition to the formula's high color payoff and superior glide, refined mica provides a lit-from-within glow. Similar to a silk kimono, this featherweight formula floats effortlessly over skin, delivering an instant, illuminating flush or a subtle contour without streaking. Available in ten light-reflecting shades. Dermatologist-tested.

Our air-light loose setting powder brings makeup finish to a new dimension. Formulated with our patented special dry-up process, each powder is coated with skincare ingredients for a more even fit to skin, effortless blending and breathable wear. This microfine powder reduces shine and minimizes the appearance of pores for smoother and more polished skin. Blurs imperfections and reduces the appearance of fine lines or wrinkles. Flatters all skin tones without a white cast. Weightless. Breathable.

Available in two finishes: Matte and Radiant.

• Use Matte to set makeup or blot away excess shine.
• Use Radiant to add subtle highlighting and boost luminosity.

Formula Details:

• 8-hour shine control
• Dermatologist-tested
• Non-comedogenic
• For all skin types and tones

Inspired by the SHISEIDO camellia flower (“hanatsubaki” in Japanese), this uniquely designed brush features four distinct petal sections that contour the face to maintain optimal skin contact while buffing skin into a smooth and polished finish. With Hidden Core technology, this brush controls pressure on application for a seamless makeup finish. Covetable and artistic design. Portable. Luxuriously soft.

• Made in Japan with legendary quality and craftsmanship.
• High performance synthetic fibers (100% animal free).

This blush uses breakthrough AirFusion Technology to blend effortlessly across skin. The mousse-like texture transforms into an ultra-thin, featherweight powder with a soft matte finish that lasts eight hours. Available in eight vivid shades inspired by the House of SHISEIDO’s muses and collaborators of the past and present. Dermatologist-tested.

A SHISEIDO first in foundation that self-refreshes nonstop with ActiveForce™ technology. Our long-wearing fluid foundation synchronizes with skin and helps resist heat, humidity, oil and facial movement to maintain a just-applied, flawless finish that lasts 24 hours. Weightless. Breathable. Blendable. Buildable.

Coverage: Medium, Buildable
Finish: Fresh, Natural

Formula Details

• SPF 30
• Oil-free
• All-day hydration
• Waterproof, smudge-proof
• Humidity-resistant, transfer-resistant
• Dermatologist-tested
• Non-comedogenic
• Fragrance-free
• For all skin types

Weightless cushion foundation
16-hour wear

A buildable, medium coverage skincare-active foundation that delivers luminous results that last long after makeup comes off. In just 1 week, bare skin is smoother and brighter, with visibly reduced fine lines*.
This serum-like foundation weightlessly glides onto skin and transforms into a glowing makeup finish that lasts all day**. Instantly evens skin, blurs pores, and hydrates for 24 hours***. Powered by Fermented Kefir+ and Niacinamide, two prebiotics that fuel the ability to maintain a healthy microbiome.

KEY BENEFITS

• Buildable, Medium Coverage
• Healthy Glowing Finish
• Serum-like texture
• 30 shades
• Transfer-resistant**
• Crease-resistant**
• Fade-resistant**
• Non-comedogenic
• Dermatologist tested
• Suitable for all skin types from dry to oily

TEST RESULTS*

INSTANTLY:

• 98% say this product glides weightlessly onto skin
• 96% say this product instantly makes skin look more even-toned
• 93% say this product created a finish that looks like real skin

IN 1 WEEK:

• 86% saw less visible fine lines in 1 week.
• 94% say bare skin looks smoother in 1 week.
• 91% saw more glowing bare skin in 1 week.

*Consumer tested on 109 women.
**Based on an independent clinical study of 31 women.
***Based on an independent clinical study of 27 women.